Pyxis (now known as Pixis) is a pioneer in the field of contextual codeless AI infrastructure for end-to-end marketing optimization, and they have announced that they have raised US $100M in Series C funding.
Pixis will use the newly raised capital to speed up the expansion of the firm across North America, Europe, and Asia-Pacific, and to further develop its artificial intelligence (AI) platforms and plugins.
SoftBank Vision Fund 2 was the main investor in the Series C round, and General Atlantic, a top global growth equity firm, joined as a new investor.
Pixis has Raised a Total of US $124M
This round included participation from existing investors such as Celesta, Premji Invest, and Chiratae Ventures. Pixis has raised a total of US $124M since its founding in 2018, with the close of its Series B round just four months prior at US $17M.
Over 100 customers across the globe are enabled by Pixis’s AI infrastructure, which was founded by Shubham A. Mishra (Global CEO), Vrushali Prasade (CTO), and Harikrishna Valiyath (CBO). The infrastructure uses self-evolving neural networks.
Pixis has grown by 600% since its founding, putting it in a prime position to disrupt marketing by making it more nimble and data-backed, which is especially important as the world rapidly moves toward a cookieless online.
As seen by SoftBank Vision Fund 2’s investment in Pixis, A.I. has the potential to be the most important differentiating element for brands in a cookie-less world.
According to Priya Saiprasad, a partner at SoftBank Investment Advisers, “Although marketing is one of a company’s major budgetary outlays, many marketing decisions are still made on the fly, rather than based on empirical evidence.
Pixis has created a full stack AI infrastructure that doesn’t require any coding and provides teams with state-of-the-art data science for automating and enhancing fundamental operations like allocating funds and optimising campaigns in real time.
We’re thrilled to work with Shubham and the rest of the team to help them achieve their goal of making data-backed, intelligent, agile, and readily scalable marketing a reality in the post-cookie era.”
In continuation, Shubham Mishra said “Marketers have reason to be concerned about the future of the web as cookie-free browsing becomes the norm and less data is made available than in the past. In this setting, self-improving neural networks have shown to be invaluable resources for fighting off changes in the business environment.
To that end, we are thrilled to be working with SoftBank Vision Fund 2 and General Atlantic to bring code-free AI infrastructure to every market.”
Customers who have used the Pixis AI infrastructure have reported a 20% reduction in acquisition expenses on average, in addition to a monthly savings of at least 300 hours of human labour. Customers are drawn to the product because of the promise of instantaneous AI activation without the need to write any code.
Pixis is on a Rapid Growth Trajectory
According to Pixis APAC CEO Neel Pandya, “Pixis is on a rapid growth trajectory and the fresh funding will allow us greatly exceed our timelines for that.”
“We’ve seen tremendous growth and retention among our existing clientele, especially since we launched our groundbreaking AI plugin. Money from this round will also allow us to hasten the introduction of improved technologies and goods to the market.”
Since its last round of funding, Pixis has introduced about four-dozen AI models, and the company plans to increase that number to over 200. Pixis has received US$100 million in Series C funding, allowing it to rapidly advance technology and artificial intelligence.
Pixis Explained (Formerly Pyxis One)
Pixis, headquartered in San Jose, California, is a software firm that offers codeless AI infrastructure to help businesses scale up their data-driven marketing efforts with precision.
Over four-dozen of the company’s own AI models are now live in the company’s codeless AI infrastructure, which is used in a variety of products and extensions. Pixis’s objective is to give marketers access to powerful artificial intelligence (AI) technologies that don’t require them to learn how to code.
Regarding the Atlantic Command
In its forty years of operation, General Atlantic has become a preeminent worldwide growth equity firm, investing in and advising on the strategic direction of over 445 different companies.
The firm was founded in 1980 with the intention of working with forward-thinking business owners to create meaningful change. Today, it collaborates globally with exceptional entrepreneurs and management teams to build innovative enterprises in a variety of industries.